Blog

On Air: Mother's Day with Histoires de Parfums

We are excited to have been seen on TV nationwide for Mothers Day 2026, on Optimum News 12, hosted by New Beauty Editor Lara Eurodlian, and BeWell segment host Kristie Reeter.  They shared how Hist...

SOLD OUT! A Night in New York that Refused Explanation

New York, April 16, 2026 In a city that moves fast, where everything is seen, shared, and replaced almost instantly, we chose to pause. To gather.To feel.To experience something that refuses explan...

It’s Not “Sold Out.” It’s SOLD OUT!: Gérald Ghislain on the Betrayal of the Senses

For 25 years, Gérald Ghislain has written stories through perfume, not as products, but as emotional portals. With every fragrance, he builds a dialogue: between memory and instinct, between what w...

Why We Crave What’s SOLD OUT: The Psychology of Scarcity, Desire & Scent

Why do we want what we can’t have? From the last seat at an opera house to a fragrance everyone whispers about but no one can find, the idea of “sold out” has a magnetic pull. It’s irrational, emot...