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It’s Not “Sold Out.” It’s SOLD OUT!: Gérald Ghislain on the Betrayal of the Senses

For 25 years, Gérald Ghislain has written stories through perfume, not as products, but as emotional portals. With every fragrance, he builds a dialogue: between memory and instinct, between what w...

Why We Crave What’s SOLD OUT: The Psychology of Scarcity, Desire & Scent

Why do we want what we can’t have? From the last seat at an opera house to a fragrance everyone whispers about but no one can find, the idea of “sold out” has a magnetic pull. It’s irrational, emot...