I stopped by the store in Le Marais by accident because I thought the store was cute. Great perfumes. Beautiful store. Great staff! I had never heard of the brand but I’m a fan now !
Blog

Stories and Scents in the French Quarter of New Orleans
Histoires de Parfums was proud to make its debut at the inaugural Fragrance Fête in New Orleans, joining a curated selection of niche fragrance houses from around the world for a weekend dedi...
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On Air: Mother's Day with Histoires de Parfums
We are excited to have been seen on TV nationwide for Mothers Day 2026, on Optimum News 12, hosted by New Beauty Editor Lara Eurodlian, and BeWell segment host Kristie Reeter. They shared how Hist...
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It’s Not “Sold Out.” It’s SOLD OUT!: Gérald Ghislain on the Betrayal of the Senses
For 25 years, Gérald Ghislain has written stories through perfume, not as products, but as emotional portals. With every fragrance, he builds a dialogue: between memory and instinct, between what w...
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Why Being “SOLD OUT!” Might Be Your Best Resolution
Every January arrives with a familiar script. New habits. New goals. New versions of ourselves we promise to become. We resolve to do more. Be better. Try harder. Improve endlessly. But what if thi...
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Why We Crave What’s SOLD OUT: The Psychology of Scarcity, Desire & Scent
Why do we want what we can’t have? From the last seat at an opera house to a fragrance everyone whispers about but no one can find, the idea of “sold out” has a magnetic pull. It’s irrational, emot...
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Baby Yors' Favorite Perfume: 1969
Baby Yors is a multidisciplinary artist known for his powerful voice, genre-defying music, visually striking and thought provoking videos and films. With millions of streams on Spotify and YouTube,...
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Manifest Your New Year Resolutions with Scents
Looking for New Year’s resolutions? These fragrances will help you manifest them. Set your intentions for the new year with the power of scent. While a celebratory holiday fragrance may be festive,...
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