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is the expression of an olfactory hallucination and a blue page representing freedom of expression for all.



The number 7 is laden with powerful symbolism and great spirituality in most cultures. A magical or lucky number, an undeniable charm, the 7 is a happy number.

On the 7th day, Gérald Ghislain, in a flash and after 7 seconds of reflection, imagined this is not a blue bottle 1/.7. A new perfume that joyfully radiates the blue collection, already rich with 6 multidimensional fragrances, featuring a dazzling freshness, and staying true to the disruptive spirit of Histoires de Parfums.

This is not a blue bottle derives its name from “The Treachery of Images”, a famous work in the 1920s by the Belgian surrealist painter René Magritte. The painting shows the image of a pipe above a declaration which reads, translated from French, as “This is not a pipe”. In between the line where things go from void to existence, there is a profound depth of possibility.

This is not a blue bottle is the allegory of a fragrant big bang, a journey from the abstract to the most fiery of emotions in the infinite realm of blue.