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Blue as an idea, not a color.

This is not a blue bottle

is the expression of an olfactory hallucination and a blue page representing freedom of expression for all.

NEW

THIS IS NOT A BLUE BOTTLE 1/.8

This perfume doesn’t tell you anything. 
It speaks to you.
It doesn’t describe you. It reveals you.
It follows no path, because it is yours.
It smells of confidence, of freedom, of the unknown.
It smells like what you are when you stop imitating.

This is not a blue bottle.
This is Sold Out —

1/.1 - 3.8 fl.oz bottle
This is not a blue bottle 1/.1

attractive patchouli

Sale priceFrom $60.00
(4.9)
1/.2 - 3.8 fl.oz bottle
This is not a blue bottle 1/.2

floral musk

Sale priceFrom $60.00
(4.9)
1/.3 - 3.8 fl.oz bottle
This is not a blue bottle 1/.3

ambery leather

Sale priceFrom $60.00
(5.0)
1/.4 - 3.8 fl.oz bottle
This is not a blue bottle 1/.4

spicy amber

Sale priceFrom $60.00
(4.6)
1/.5 - 3.8 fl.oz bottle
This is not a blue bottle 1/.5

absolu synthesis

Sale priceFrom $60.00
(5.0)
1/.6 - 3.8 fl.oz bottle
This is not a blue bottle 1/.6

citrus floral

Sale priceFrom $60.00
(4.8)
1/.7 - 3.8 fl.oz bottle
This is not a blue bottle 1/.7

solar amber

Sale priceFrom $60.00
(4.0)
1/.8 - 3.8 fl.oz bottle
This is not a blue bottle 1/.8 Sale priceFrom $60.00
(5.0)

EIGHT SHADES OF BLUE.

Blue Book collection

$360.00   $420.00


8 x 0.5 fl.oz

Bold, enigmatic, infinite… Blue unfolds in eight olfactory variations through the This is not a blue bottle collection. This set brings together the eight fragrances of this iconic line. A vibrant tribute to abstraction, for those who love to explore the unexpected.

DISCOVER

Discovery Set

Dive into the Blue

 


Seven abstract fragrances, one set. The ideal way to explore the collection and find the scent that becomes yours.

Shop the set

The brand

Stories to be read on your skin.

Audacious, disruptive, generous, hyper-creative, and... Parisian. Such are the fragrances envisioned by Gérald Ghislain, who has chosen to bring his stories to life through perfumes, a sensitive and sensual medium.