Article: Baby Yors' Favorite Perfume: 1969
Baby Yors' Favorite Perfume: 1969
Baby Yors is a multidisciplinary artist known for his powerful voice, genre-defying music, visually striking and thought provoking videos and films. With millions of streams on Spotify and YouTube, he has performed on stages worldwide, captivating audiences with his bold, theatrical performances. Beyond music, he is also a filmmaker, painter and designer.
Tell us a little bit about yourself and your music.
I resist defining myself too narrowly. I make music, but since childhood, I’ve been drawn to multiple forms of self-expression—cinema, painting, poetry, music, fashion, and more. They all intersect at various points, like different angles of the same scene, so to speak.
Growing up in northern Argentina, how did your upbringing shape your artistic journey and your fight for freedom of expression?
Jujuy is a city rich in culture. It gave me the opportunity to explore anything I wanted and create without many constraints—dance, music, theater, and more. I believe the environment worked to my advantage. Of course, there were challenges, but the good outweighed the bad. The obstacles made me stronger, while the opportunities opened doors for me to keep moving forward.
What drew you to 1969 by Histoires de Parfums, and what memories or fantasies does this scent evoke for you?
When I first moved to NYC, I went to Bergdorf’s with a friend, and we asked the salesperson for his favorite perfume. He showed us 1969 with a smirk, and we smelled it, and it immediately became a classic for us. At the time, it was very expensive for me, but I bought a small bottle anyway. Since then, it’s not only been a signature fragrance for me but also for our friendship. Though I probably own around 50 fragrances, 1969 remains in my top five—and has been for over a decade.
You’ve mentioned that sex and dancing are “good friends” in your life. How do you see the connection between sensuality, creativity, and freedom in your work?
Creativity and sex stem from the same source—the same primal, creative energy. Both have been integral to my life for as long as I can remember, and a good scent can enhance those moments. For me, dance is deeply carnal and instinctive, much like good sex. If you think too much, you lose the most vital element: the connection to that raw, creative energy.
